Hitman x Brioni Collaboration

The Ask

Create a collaboration between a video game and a brand that does not associate with the video game industry.

The Solution

Partnered the popular stealth-based assassination game, Hitman, with the high-end men’s fashion brand, Brioni.

Strategic Idea

A suit is more than clothing, it’s a statement of intent.

Key Objective

Redefine luxury for Gen Z, style-conscious men by positioning Brioni as a brand that blends Hitman's world of calculated strategy with Brioni’s power of great style.

Hitman Collection

For Brioni:

Pop-up Trunk Show and Made-to-Measure Event

New Level: Brioni

For Hitman

TimTheTatman Live Stream Event

Conclusion

This solo project explores how an unexpected brand partnership can create a compelling campaign. By pairing a stealth-based video game with a luxury fashion brand, the concept was built around a strategic idea and brought to life through art direction and visual storytelling. Using AI tools, specifically Midjourney, to generate all imagery, the project shows how emerging technology can support rapid concept development and help brands visualize bold ideas consistently across platforms.