Costa Farms
Plants with Benefits
Develop a data-driven campaign using personified headlines.
The Ask
Costa Farms advertising campaign that focuses on the wellness benefits that houseplants provide Gen Z city dwellers.
The Solution
Houseplants are personality-filled roommates that actively contribute to your overall wellbeing.
Strategic Idea
Reframe how Gen Z city dwellers view plants from passive decorations to must-have companions.
Key Objective
How I contributed:
Developed the strategic idea
Spearheaded the art direction
2025 American Advertising Awards
Local level, Atlanta Chapter: Won a Gold, Silver, and Judge’s Choice award
Regional level, District 7: Won a Gold award
Conclusion
This project demonstrates how thoughtful copy can strengthen a campaign both strategically and visually. By developing the core idea and leading the art direction, the work was shaped to ensure every line and visual supported the same message. This is the kind of approach I bring to all my work, turning insight into cohesive, well-executed campaigns.