Typography Meets the Diamond
Create a typographic specimen card deck showcasing a specific typeface and theme.
The Ask
Developed a 52-card playing deck that fuses the Futura typeface with the NL East baseball teams.
The Solution
This deck reimagines Futura as a bold tribute to America’s pastime.
Strategic Idea
Captivate NL East baseball fans and design enthusiasts by elevating Futura as a symbol of precision and legacy, merging the world of typography with the excitement and tradition of baseball.
Key Objective
Conclusion
This project shows how a single creative idea can be developed into a full visual system. From concept through final execution, the deck was designed to use typography and layout to create a cohesive, expressive set of 54 cards. It reflects the kind of structured, detail-driven art direction I bring to brand and content work.