Wildscape Ales
Escape to the Wilds
The Ask
Create a logotype for a made-up brewing company, and create 3 flavors of beer for it.
The Solution
Developed 3 flavors for a beer called Wildscape Ales, targeted towards older Gen Zers who are outdoor enthusiasts.
Strategic Idea
Turning every outdoor adventure into an unforgettable experience.
Key Objective
Position Wildscape Ales as the ultimate beer for adventurous 21-26-year-olds who embrace the outdoors, making it the go-to choice for moments of exploration, connection, and relaxation with friends.
Flavors
Mystic Mirage Hazy IPA
Golden Canopy Blonde Ale
Arctic Aura Helles Lager
Merchandise
Shirts
Beanies
Coasters
Mockups
Conclusion
This solo project demonstrates how brand identity and packaging design can come together to create a cohesive product system. A custom logotype, three beer flavors, and fully illustrated labels were developed to show how visual storytelling, typography, and illustration can work together to support shelf impact and brand recognition. The project reflects an approach to packaging that focuses on clarity, consistency, and visual character across a full product line.