Costa Farms
Plants with Benefits
The Ask
Develop a data-driven campaign using personified headlines.
The Solution
Create a campaign for Costa Farms that focuses on the wellness benefits that houseplants provide people.
Strategic Idea
Houseplants don’t just sit in a corner, rather they are personality-filled roommates that actively contribute to your overall wellbeing.
Key Objective
Reframe how young city dwellers view plants from passive decorations to must-have companions.
2025 American Advertising Awards
Local level, Atlanta Chapter: Won a Gold, Silver, and Judge’s Choice award
Regional level, District 7: Won a Gold award
Conclusion
This project showed me the importance of great copy and how it can elevate a campaign both strategically and visually. Without the copy for these ads, these ads would be incredibly weak. Because of this, I am very pleased with how it turned out. For the future campaigns I will work on, I will keep a keen eye when it comes to the copy used for them.
Josh Novick, Tanvi Senapati, Shravya Raghupathy